Lake Effect Communications

Lake Effect Communications

Clear AT&T position, company advantage

                       The clarity and force of remarks made by the senior executive of AT&T, as reported in the September 20, 2012 New York Times, merit attention.
                        Mr. Randall L. Stephenson, the chairman and chief executive of AT&T, wants an end to texting and driving.
                        While the report includes discussion of Mr. Stephenson’s unwillingness to support new enforcement legislation, his wish for an end of the dangerous driving practice is clear.
                        No doubt, the wishes of the company’s chief executive will guide many parts of the AT&T enterprise.  Hard to misunderstand, and now public, they will affect the strategies and actions of many corporate functions.
                        Among them is the public relations, or communications, function.  If the evident wishes of Mr. Stephenson are followed, the company has a compelling, attractive claim on the attention of cell phone customers, regulators and partners. 
                        Clarity, strategy and truth make for marketing success as well as untroubled sleep.

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