Lake Effect Communications

Lake Effect Communications

About Us

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Tom FigelTom Figel, Managing Partner

In 1985, Tom Figel founded the public relations firm that evolved into today's Lake Effect Communications, LLC. Mixing traditional public relations services with networking programs, introductions, and modern communication, Lake Effect Communications serves professional firms, new ventures, and real estate enterprises. Before starting his own firm, Tom was at Janet Diederichs & Associates of Chicago. He started there in 1980 after moving back to his native Chicago after being a partner in a Palm Beach, FL firm serving Gucci, the Science Museum of Palm Beach County, Israel Bonds, and various real estate enterprises.

In 1983, Tom received an MBA from Northwestern University's Kellogg School of Management. He has worked in public relations since the 1970s, shortly after graduating from Notre Dame with a B.A. He served in the U.S. Army for two years, most of it as a paratrooper assigned to a Special Forces Group in Massachusetts, then briefly worked as a stringer for the Hartford Courant's Old Saybrook, CT bureau and as a writer for a Prentice Hall subsidiary.

Married and the father of four, Tom has interests that include running, Notre Dame class activities (he is secretary), and the study of Spanish and French. He is a volunteer instructor of English as a Second Language for Hispanic students meeting in Chicago's Rogers Park neighborhood.


Kevin DeanyKevin Deany, Account Supervisor

Before joining Lake Effect Communications, Kevin worked for 13 years as a staff writer and editor with the Law Bulletin Publishing Company in the real estate division, working on such publications as Real Estate Magazine, Chicago Industrial Properties, The Metro-Chicago Office Guide, The Metro-Chicago Retail Space Guide, Metro Chicago Real Estate Magazine and the Illinois Real Estate Journal. He also wrote and edited the company's quarterly newsletter, Bulletin Briefs.

In 1998 he became an account executive with the firm that evolved into the current Lake Effect Communications, LLC.

A graduate of Loyola University of Chicago with a Bachelor's degree in communications (with a concentration in journalism), he lives in Downers Grove, where he is a board member of the Friends of the Downers Grove Library. A life-long classic film buff, he maintains a blog,